Author: Jon Porter
You know what? Fair play for dropping an F-bomb in a scene like this. | Screenshot: Fall
Without enough production budget for reshoots, the director of upcoming action-thriller Fall says the team turned to AI technology to remove over thirty F-bombs to turn its R-rating into a much more box office friendly PG-13, Variety reports.
The problem — which has now turned into a handy little marketing hook — apparently emerged when the indie film was picked up by Lionsgate for a cinematic release, where an R-rating (meaning children under the age of 17 cannot see the film without an adult present) would limit its box office potential when it releases in the US on August 12th.
“When we were filming the movie, we didn’t know if we were R or if we were PG-13, so I said the F-word so many times,” one of the film’s stars Virginia...
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You know what? Fair play for dropping an F-bomb in a scene like this. | Screenshot: Fall
Without enough production budget for reshoots, the director of upcoming action-thriller Fall says the team turned to AI technology to remove over thirty F-bombs to turn its R-rating into a much more box office friendly PG-13, Variety reports.
The problem — which has now turned into a handy little marketing hook — apparently emerged when the indie film was picked up by Lionsgate for a cinematic release, where an R-rating (meaning children under the age of 17 cannot see the film without an adult present) would limit its box office potential when it releases in the US on August 12th.
“When we were filming the movie, we didn’t know if we were R or if we were PG-13, so I said the F-word so many times,” one of the film’s stars Virginia...
Continue reading…
Continue reading...