Facebook won’t call users ‘undesirable’ in ad rejections anymore

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Author: Makena Kelly

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As of this week, Facebook will no longer use the word “undesirable” in the rejection messages it sends to potential advertisers.

The change comes after reporting from The Verge in September and continued pressure from Facebook and Instagram’s body and skin positivity communities regarding the issue. Facebook used the word when rejecting ads that featured people who were overweight or had skin conditions, and it kept removing ads placed by body positivity communities. The company maintains that moderators were never instructed to strike down ads depicting people as “undesirable,” but it’s since updated its language to remove the word from the rejection messages potential platform advertisers receive.

Concern over the wording was piqued...

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