Does Apple still care about Beats?

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Author: Micah Singleton

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Apple’s big fall iPhone event is tomorrow, but if you’ve been hoping for something new from Beats, prepare to be let down. The company does not plan to announce any new hardware from Beats, the largest premium headphone company in the world, a source close to the situation tells The Verge. In fact, any and all evidence surrounding new headphones from the company points toward new products directly from Apple. There’s a strong chance that we’ll see an updated pair of AirPods. There has also been talk about Apple producing its own over-the-ear headphones, which would presumably compete against options from Beats, the headphone company Apple spent $3 billion acquiring.

There’s a good chance 2018 will end with no new products from Beats at...

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