Author: Bijan Stephen
Photo by David Allio/Icon Sportswire via Getty Images
PepsiCo, the insanely big multinational food and beverage giant, wants in on the direct-to-consumer action: they’ve bought the (incredibly good) domain Snacks.com and the (fine) domain PantryShop.com to sell you things faster.
As Fast Company reported, the company saw a 10 percent bump in its earnings last month because people were stocking up during the pandemic. Concurrently, however, the situation has meant a lot of shopping is now moving entirely online — and PepsiCo has realized there’s more money to be made with fewer market disruptions if they’re just selling directly to the public.
Snacks.com will feature more than 100 Frito-Lay products, while PantryShop.com will offer meal kit-esque bundles of snacks — think Gatorade and Sun...
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Continue reading...
PepsiCo, the insanely big multinational food and beverage giant, wants in on the direct-to-consumer action: they’ve bought the (incredibly good) domain Snacks.com and the (fine) domain PantryShop.com to sell you things faster.
As Fast Company reported, the company saw a 10 percent bump in its earnings last month because people were stocking up during the pandemic. Concurrently, however, the situation has meant a lot of shopping is now moving entirely online — and PepsiCo has realized there’s more money to be made with fewer market disruptions if they’re just selling directly to the public.
Snacks.com will feature more than 100 Frito-Lay products, while PantryShop.com will offer meal kit-esque bundles of snacks — think Gatorade and Sun...
Continue reading…
Continue reading...