Author: Julia Alexander
Image: Apple
Apple is reportedly spending $6 billion on its initial lineup of TV shows, documentary series, and other originals that will land on its streaming service, Apple TV Plus. That’s about $5 billion more than what Apple was originally slated to spend, according to a Financial Times report. It’s also about 25 percent of Disney’s entire 2019 content budget.
Unlike Disney — which will allocate just under $7 billion of its estimated $24 billion content budget this year on sports properties like ESPN and another huge portion on theatrical releases — Apple is focusing its content budget entirely on streaming. So it might make more sense to compare Apple’s creative budget to Netflix’s. While Netflix is currently spending upwards of $15 billion on...
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Apple is reportedly spending $6 billion on its initial lineup of TV shows, documentary series, and other originals that will land on its streaming service, Apple TV Plus. That’s about $5 billion more than what Apple was originally slated to spend, according to a Financial Times report. It’s also about 25 percent of Disney’s entire 2019 content budget.
Unlike Disney — which will allocate just under $7 billion of its estimated $24 billion content budget this year on sports properties like ESPN and another huge portion on theatrical releases — Apple is focusing its content budget entirely on streaming. So it might make more sense to compare Apple’s creative budget to Netflix’s. While Netflix is currently spending upwards of $15 billion on...
Continue reading…
Continue reading...