Apple Sees Record October in China With Strong iPhone 17 Demand

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Nov 28, 2024
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Author: Tim Hardwick

Apple had a bumper month for iPhone sales in China in October, with sales jumping 37% compared to a year earlier on strong demand for iPhone 17 models, according to data from research firm Counterpoint.

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One in every four smartphones sold in the country for the month was an iPhone – a market share milestone Apple hasn't achieved since 2022, when there were fewer rivals in the premium segment. The iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max reached mid-to-high double-digit percentage growth, led by the standard iPhone 17.

New iPhone models accounted for more than 80% of Apple's unit sales, Counterpoint senior analyst Ivan Lam said. It is the best ever start to a December quarter for Apple, far surpassing its previous peak in October 2021.

"There is always some risk, especially with the much-expected Huawei Mate 80 series launching on November 25," said Lam. "But there's a lot of momentum behind Apple at this point. There is not much tapering to indicate a steep drop off."

China's overall smartphone sell-through grew 8% year-over-year in October, thanks to the performance of Apple's iPhone 17 series as well as that of domestic manufacturers like Xiaomi, which climbed to the number 2 spot for the first time in over a decade.

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The data paints a rosy picture for Apple in the Chinese market, despite reports of a lukewarm reception for the iPhone Air, which has also performed poorly in other markets.
Tags: China, Counterpoint

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