Amazon rebrands Twitch Prime as Prime Gaming

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Author: Jay Peters

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Amazon is rebranding Twitch Prime, which gives Amazon Prime subscribers perks on the company’s live streaming platform, by dropping the Twitch name and emphasizing the Prime part of the brand. The service will now be known as Prime Gaming.

Even though the name is changing, Prime Gaming will still offer the same benefits you might be used to if you’ve ever signed up for Twitch Prime. Those include exclusive in-game content, free games that are yours to keep forever, and a free monthly Twitch subscription you can drop on a favorite streamer.

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With the new name, Prime Gaming sits more logically alongside some of the other digital content included with an Amazon Prime subscription, such as Prime Video for...

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