Adobe’s AI-powered video framing tool is available now in Premiere Pro

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Author: Nick Statt

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Adobe’s new Auto Reframe feature, which uses artificial intelligence to automate the process of editing and cropping video for various social platforms, is now available in Premiere Pro, the company announced today as part of its slew of product releases at the annual Adobe Max conference.

Adobe first detailed Autoframe earlier this year, and it works by analyzing individual frames and ensuring that a square or 16:9 crop doesn’t cut off the action or result in an awkward framing job.


Premiere users can make use of Auto Reframe by first designating how much motion is in the video they’re editing. From there, the software will generate motion keyframes with the intent of capturing the action of a scene, doing the tedious...

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