A new report outlines Apple’s reluctance for mature content on its streaming service

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Author: Andrew Liptak

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This morning, The Wall Street Journal released a report that details the state of Apple’s yet-to-be-unveiled streaming service. It highlights some of the difficulties Apple has faced in striking the right tone for its content, particularly when it comes to “gratuitous sex, profanity or violence,” and cites sources who expect the launch of the streaming service to be pushed further back.

The report opens with Apple CEO Tim Cook’s reaction to Vital Signs, a show based on the life of Dr. Dre. Apple picked up the show back in 2016, but when Cook viewed it a year ago, he told Apple Music executive Jimmy Iovine that it was too violent, and that the company can’t show it.

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